The visual identity developed for a young local leather processor includes a logo for social media advertising and stickers, as well as a logotype and logomark for the embossing of various leather goods (wallets, handbags, belts, small cases and other accessories). The calm elegance and natural beauty of a duchess, depicted in a clear, linear drawing, is supported by the geometric grotesque Figtree. The almond-shaped composition evokes the old days and reminds us that leather goods gain beauty with time.